Name the three things you want to be known for
The headline on this page names who you help rather than listing modalities, so she knows in one line whether she is in the right place. The sentence under it says what these areas have in common and how you approach them, and keeps the tone the same as the home page.
Work your main service and city into the sentence under the headline, since this page is one of the strongest ranking pages on your site.
Add a button below and link it to your contact or booking page.
Show her the three areas you work in
One short heading and a sentence or two introducing the three specialties below, so she reads the group as a set rather than three unrelated blocks. Say what these areas have in common in the way you work, and let her know she can start with whichever one sounds most like her.
Use your service plus your city here as the keyword, since this line sits above the three blocks and sets up the whole section.
Name the service the way she would search for it
Head this section with the service in everyday language, then write one short paragraph covering who it is for, what happens in the sessions, and what tends to change. Three or four sentences. Name the format underneath, meaning whether it is individual, couples, or group, how long the sessions run, how often you meet, and whether it is in person, online, or both.
Use the service name plus your city as the keyword for this block.
SPECIALTY TWO
Give each service its own clear description
Same shape as the section above. Say who this one is for and how it is different from the first service, since people often cannot tell which one they need. Describe what a session actually looks like rather than only naming the approach, and end on what she can expect to feel different.
Keep the format details in the same order in every block so the page is easy to scan.
SPECIALTY THREE
Include your smaller or newer offer here too
This is the place for consultations, intensives, groups, supervision, or anything you offer alongside your main work. Write it with the same care as the other two, and say plainly who it is a fit for and who it is not.
If you only offer two services right now, delete this block rather than filling it with something you do not want to be booked for.
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.